Interview: How Eve Sleep boss Cheryl Calverley is sweetening investors’ dreams

Cheryl Calverley Eve Sleep

After just over a year at the helm of the DTC brand, Eve Sleep chief executive Cheryl Calverley sits down with Retail Week to discuss how the business has turned things around.

On a particularly wet day in June, Eve Sleep chief executive Cheryl Calverley arrives to breakfast by bicycle.

Despite her soaked trousers, Calverley’s positivity is undeniable as, over eggs royale and a flat white, she explains how she came to lead the only sleep wellness brand in the UK.


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