Supermarket fashion is poised to set tills ringing, as market research predicts further growth in the sector.
Research from Mintel on the womenswear market revealed that the number of women who bought clothing from Tesco has almost doubled in two years to 15 per cent this year.
Of the women surveyed, 21 per cent had shopped at George at Asda this year - up from 12 per cent in 2002.
'Strong ranges, good branding and big space expansion plans mean they can only get bigger,' Mintel said. It also predicts that the overall womenswear market will grow 6 per cent to£13.95 billion in 2009.
Taking inflation into account, this is equivalent to a 3 per cent increase with a real market value of£13.58 billion.