Changing customer shopping habits are transforming retail and the pace is likely to accelerate as Generation Y, those aged between 18 and 35, become increasingly important.

Generation Y

Customer experience consultancy Flywheel is examining Generation Y’s attitudes to shopping and brands through a six-month project tapping directly in to those consumers.

Retail Week will be following the progress of the study and reporting on its findings. You can find about more about the ‘y-tail project’ here.