Morrisons finance boss Richard Pennycook dropped some wry humour into his presentation at the Retail Week Ecommerce Summit last week.


In describing the march of a certain large grocer’s store expansion programme, he screened a video entitled ‘Tesco invades Denmark’. The spoof disaster doc taken from comedy series Time Trumpet shows Tesco stores on legs marching on the Nordic nation in a five-hour ‘war’. World domination, indeed.

Tesco invades Denmark