Jessops boosts ads spend
Camera specialist Jessops is spending£1.6 million on pre-Christmas advertising - its biggest seasonal push to date. Jessops aims to appeal to technophobes by emphasising its authority on digital photography.
By Retail Week online team2003-12-19T12:09:59+00:00
Camera specialist Jessops is spending£1.6 million on pre-Christmas advertising - its biggest seasonal push to date. Jessops aims to appeal to technophobes by emphasising its authority on digital photography.
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