Made is a furniture retailer primarily operating online and offering designer furniture at lower prices by grouping customer orders together and sourcing directly from overseas. To set itself apart, the retailer marries up its slick ecommerce platform with inspirational content and stylish products. A unique element is its crowdfunding platform, which allows shoppers to place pre-orders on one-of-a-kind items that are only manufactured if it reaches the funding goal. The retailer also operates three showrooms across the UK, where customers can browse and interact with products before committing to purchasing online. Made is present online in more than 10 European countries and has opened showrooms in Lyon, Amsterdam, Hamburg and Stockholm.