Aveda to extend reward scheme

Hair and bodycare retailer Aveda is to extend its reward programme, Pure Privilege, nationwide in July.

The upgrade comes after Aveda signed up more than 6,000 customers for a nine-store trial launched in October.

Shoppers are rewarded with 10 points for every£1 spent at participating outlets. Points are redeemed against gifts.

The UK - where Aveda has three conventional shops, two 'lifestyle' stores and 40 concessions - is being used as a testbed for the loyalty programme.