Hair and bodycare retailer Aveda is to extend its reward programme, Pure Privilege, nationwide in July.
The upgrade comes after Aveda signed up more than 6,000 customers for a nine-store trial launched in October.
Shoppers are rewarded with 10 points for every£1 spent at participating outlets. Points are redeemed against gifts.
The UK - where Aveda has three conventional shops, two 'lifestyle' stores and 40 concessions - is being used as a testbed for the loyalty programme.
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