Aldi's joint managing directors Roman Heini and Matthew Barnes in the Stratford-upon-Avon store
Aldi has helped lead a seismic shift in the grocery market
Aldi has identified fresh as a key pillar of future growth
Aldi's functional store layout
Aldi's UK joint managing directors, Matthew Barnes and Roman Heini
Aldi's Christmas range will focus on premium products
Aldi will sell fresh dressed crab as part of its Christmas range