Fashion and footwear retailer panders to baser desires
Menswear fashion retailer Base London is to launch a£1 million ad campaign in cinemas, carrying an 18 certificate. The short is described by the retailer as 'rude, rewarding and slightly dark, with a big surprise ending'.
The ad will run in cinemas nationwide from June. However, it is available to view now on the internet at Base London's web site, www.baselondon.com.
Base London operates a standalone store on London's Carnaby Street.
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