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The demise of demographics: why age is just a number

2019-12-06T06:00:00+00:00Promotional research for

To deliver an outstanding customer experience, retailers need to move beyond basic demographics to understand how people behave when they shop, according to a major new Retail Week report.

Retail Week Indicator 2019

Indicator 2019

How does your digital performance measure up against the sector's best?

Our flagship research, Indicator, benchmarks the digital skills of the UK’s leading retailers across 30,000 data points and four categories to identify who's ahead of the curve in today’s challenging retail landscape.

Explore Indicator today