Superdrug cosmetics price freeze celebrates highest market share

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Superdrug is set to freeze prices on over 5,000 cosmetic products “as part of the business’s ongoing commitment to support shoppers, through the rising cost of living”.

The health and beauty giant said it will be freezing prices across 5,000 make-up products from brands including Rimmel, elf, Maybelline and its own brand, Studio London, until summer 2024.

 

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