Secondhand platform Depop has announced the removal of selling fees for UK users in its latest bid to make fashion circular.

Frame 14

This month, Depop sellers will receive more money back from each sale when the platform removes the 10% selling fee for new listings posted.

Depop said this comes as part of a wider update to its fee structure, which includes the introduction of a marketplace fee of up to 5% for buyers in the UK, effective from April 15, 2024.

The 5% fee will support “continued investment across the Depop marketplace” across customer support, Depop buyer protection, platform improvements and growing the platform’s community.

Depop said its community grew 17% to a total of 35 million registered users last year, while also recording health year-over-year gross merchandise sales growth and double-digit growth of sales in the US.

Depop users to date have made a total of more than $3.5bn (£2.74bn) and the platform has given more than 25 million products a second life since 2021.

Chief executive Kruti Patel Goyal said: “Our mission is to make fashion circular. We want to encourage as many people as possible to choose secondhand instead of new.

“For years, the Depop community has been championing preloved and vintage fashion and pioneering change in the fashion industry. With more and more people now looking at resale as an alternative to retail, we want to amplify the impact of our growing community by continually finding ways to make it easier to participate in the circular economy.”

Goyal continued: “This change will give sellers more cash in their pocket from each sale, empowering our existing community – as well as those new to resale – to list more, sell more and earn more, while contributing to a more circular fashion system.

“More listings means more choice for UK buyers at a greater range of price points, enabling them to find the items they love, on budget.”