Food-to-go specialist Pret is facing a customer rebellion after its attempts to crack down on subscription sharing left shoppers facing difficulties getting their free coffees.
Club Pret members can order up to five barista-made drinks daily for the monthly £30 fee, but customers are encountering difficulties claiming this perk due to an issue with the app.
As a result, many customers are now considering alternative stores for their caffeine hit, according to The Telegraph.
The problems for Pret stem from a recent attempt to crack down on members sharing free drinks with non-members.
From March 18, 2024, subscribers have been required to use the Pret app to redeem their drinks rather than accessing a QR code on their phones.
Customers said the rule change has made it harder to claim their free drinks and reported technical issues with accessing the app.
Some have reportedly cancelled their subscriptions entirely, with others questioning how they would be able to access the app in a store with no signal.
A spokesperson for Pret said: “We recently updated how Club Pret subscribers access their QR codes as we continue to invest in our digital offer for customers. Live QR codes are now available to all subscribers exclusively via the Pret App. Our app is currently functioning as normal, but some customers may still need to complete the login process to access their new codes. Anyone with problems accessing their code can contact our customer support team who will be happy to help.”
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