‘Under new management, customer complaints are music to the ears at Morrisons’


It was Microsoft tycoon Bill Gates who said “your most unhappy customers are your greatest source of learning” – now Morrisons seems to be taking the same view.

The grocer, which has endured a torrid time, this week posted its best like-for-like growth in three years – up 4.6% and the seventh quarter in a row of growth.

It’s a great start for new chief executive Rami Baitiéh, the former Carrefour director who joined Morrisons last November. From the outset, Baitiéh has been clear in his aim to get shoppers making their trolley dash at Morrisons again after the business lost ground to rivals such as TescoSainsbury’s and the discounters.


Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now