All Loyalty schemes articles – Page 2
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AnalysisAnalysis: Can Sainsbury’s food-first focus stand up to inflationary pressures?
A year into its strategy to put food back at the heart of its business, Sainsbury’s has delivered strong profit growth. Yet as the cost-of-living crisis begins to bite, the grocer is faced with unique challenges on top of the hyper-inflationary market
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Analysis
From Bower Collective to Pasta Evangelists – how subscriptions are leading CX
Retail Week examines why subscription models are key to locking in loyalty and how these new businesses are driving exceptional experiences in our report 9 CX Disruptors.
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Interview
Interview: Mike Yorwerth – the tech chief putting digital Sparks into M&S
When Mike Yorwerth joined Marks & Spencer at the start of last year, the retailer had made a definitive switch towards a digital-first model after the Covid pandemic sparked a shopping shift online.
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News
Boots extends Price Advantage scheme to online and more products
Health and beauty giant Boots has bolstered the number of products available to members of its Price Advantage loyalty programme and launched it online.
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Analysis
9 CX disruptors – meet the retailers and brands redefining experience
A new generation of ingenious businesses are wowing customers like never before with lessons for established retailers, Retail Week’s latest report finds.
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News
Asda launches new budget range and extends loyalty programme to more stores
Asda has launched a new Just Essentials budget range and extended its loyalty programme to more stores as it seeks to support customers through the cost of living crisis.
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Retail Voice
Five top retail priorities for marketeers in 2022
From customer-centrism to using data to empower teams, Emarsys’ Heath Barlow sets out what matters most for tech-savvy marketers.
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News
Marks & Spencer launches Sparks promotional extravaganza to boost app take-up
Marks & Spencer is to stage a two-week spectacular of “daily personalised offers, giveaways and discounts” designed to drive customer adoption of its app.
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News
Waitrose relaunches customer loyalty programme after doubling investment
Waitrose is set to relaunch its myWaitrose loyalty programme after doubling investment in the scheme, calling it “our biggest initiative to add value” for customers in a decade.
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Retail Voice
Food and drink disruptors: How five of the UK’s best are getting closer to customers
Sophisticated customer profiling is leading to deeper customer insights, higher engagement and more accurate trend forecasting for these food and drink leaders.
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News
Boots unveils lower prices in store for Advantage Card holders
Boots has introduced discounted prices on selected products in store for Advantage Card holders.
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News
Pret a Manger to trial ‘Perks’ loyalty programme
Pret a Manger will roll out its new loyalty scheme “Pret Perks” in phases.
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Retail Voice
What loyalty can learn from the payments landscape
Loyalty schemes are in need of transformation – and fast. Retailers should be looking to payment tech for the answers, says Bink chief executive Mike Jordan.
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News
Asda extends loyalty app trial to customers
Asda has extended the trial of its ‘pounds not points’ loyalty app to customers at 16 of its stores after a successful pilot of the programme with staff.
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Analysis
Game on: How Tesco, Shein and The North Face are transforming loyalty
Following a pandemic that transformed shopping habits forever, retailers are now mulling over the best methods of maintaining a connection with their customers – including revamping their loyalty schemes.
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Retail Voice
Refashioning retail: How brands build trust in a modern digital world
Following the launch of its report The 20 Most Trusted UK Retailers with Retail Week, Okta’s solutions director Ian Lowe outlines what this research reveals about how retailers should approach getting consumer buy-in.
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Opinion
‘The days of indiscriminate special offers and generic promotions are numbered’
Technology and loyalty are the keys to a truly personalised customer offer focused on value, says Sainsbury’s chief marketing officer Mark Given.
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News
Sainsbury’s to personalise prices for Nectar customers
Sainsbury’s will offer Nectar customers lower prices on products based on their shopping habits when using self-scanning technology in stores, in a major shakeup of its loyalty programme.
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News
Exclusive: Asda launches ‘pounds not points’ loyalty app for staff
Grocery giant Asda is trialling a new loyalty app called Asda Rewards for staff at 16 of its stores across the UK, focusing on giving customers ‘pounds not points’ rewards.
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Retail Voice
Loyalty is up for grabs – five ways marketers can adapt to shifting shopper habits
Getting to the heart and soul of what your consumers want is key. Catalina UK vice president and managing director Premal Patel shares five strategies that can help build genuine long-term loyalty with a personal touch
