Iceland and The Food Warehouse have rebranded their Bonus Card loyalty scheme and launched a new Mega Deals Event for customers on over 500 products.
The retailers have rebranded their Bonus Card to the Bonus Club and promised to give customers “even more benefits, starting immediately”.
To celebrate the launch of the rebranded loyalty scheme, the frozen food specialist announced a “huge deals event, offering even more savings for its customers, as families prepare to feel the financial pinch of the back-to-school routine”.
The event includes an eight for £10 deal on family favourites, a buy two get one free offer, half-price offers and better-than-half-price on laundry products across more than 500 of Iceland’s products.
The new scheme is available via the the Bonus Club app, where shoppers can also earn a £1 bonus for every £20 top-up. The retailer said by saving £2 a week, Bonus Club members can “build up £109 a year”, as well as earn rewards as they shop.
Customers who sign up between August 26 and September 1 will also receive £5 credit on their account.
The Mega Deals Event will run from August 26 to September 23.
Iceland Foods executive chair Richard Walker said: “We’ve always done the right thing by families and this change is all about giving them even more savings when it matters most.
“We’re evolving our Bonus Card into the new Bonus Club, bringing more value, more benefits and even more reasons to shop with us.
“What better way to celebrate than by going big with our Mega Deals Event. With the summer holidays coming to a close and household budgets feeling the pressure, we know this will be welcome news for families across the country.”
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