Q&A: Asos head of loyalty Macy Hong on the pureplay’s new loyalty scheme
Nearly a month ago, the pureplay fashion retailer announced the rollout of its new loyalty scheme Asos World. Retail Week sat down exclusively with the retailer’s head of loyalty and customer engagement Macy Hong to get a temperature check on how the launch has gone and what’s next.
The retailer launched its new Asos World loyalty scheme on July 2, having initially piloted the scheme with a small group of shoppers in March.
Already have an account? Sign in here