Fashion retailer Asos has announced the rollout of its new loyalty scheme, Asos World.
Asos confirmed the launch of its new loyalty scheme for shoppers across the UK today, following an initial trial, which kicked off earlier this year.
Asos World was initially rolled out to a small group of shoppers in March, and is now widely available, offering four different tiers across the programme.
The initial tier is named stylist and is free to join, extending to curator level that requires an annual spend of ÂŁ100, icon tier unlocked by spending ÂŁ350 annually followed by what the programme calls an A-List member and would require a ÂŁ750 annual spend.
Asos said the loyalty programme has been designed to âevolve the wayâ the fashion retailer connects with its customer base.
The programme offers a range of exclusive benefits and experiences including early access to collections, priority back-in-stock alerts, early access to sales and invites to exclusive events.
Asos head of loyalty Macy Hong said: âOur customers want to engage with ASOS in a way that goes beyond just shopping. ASOS. WORLD creates opportunities for them to connect with the brand, discover new fashion and gain access to exclusive experiences. Itâs a programme designed to reward loyalty while staying true to what makes ASOS exciting and relevant â a dynamic fashion mix of our own brands and curated selection of partner brands.â
Asos World isnât the first time Asos has launched a loyalty scheme, having previously offered a points-based system called A-List until October 2018.
The new programme however marks a new way of doing things for Asos in the midst of its bid to build loyalty in an ever-competitive market.
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