The ecommerce retailer announced that Aaron Izzard would take the role at the beginning of July.

Izzard, currently director of group finance at Asos, has two decades of experience in senior finance roles in retail.

The retailer said in a statement that Izzard “has been instrumental in driving a comprehensive cost-efficiency programme, demonstrating a relentless focus on operational improvements and improving customer experiences.

“His leadership has supported the successful refinancing of the business and reshaped the group’s approach to resource allocation, aligning financial investments more closely with strategic priorities.”

Current chief financial officer and executive director Dave Murray will step down from the role at the end of June but will remain with the company for a handover period. Asos said he was leaving to “pursue other opportunities”.

Chief executive José Antonio Ramos Calamonte said: “Now is the time to further strengthen our focus on delivering sustainable, profitable growth and better customer experiences. Aaron has a strong track record of delivering operational efficiency and strategic thinking, which will be key to continuing our successful transformation. I am confident that his experience and skills will be a great asset as chief financial officer in the next phase of our journey.

“Dave has played an important role in helping lay the foundations for the next phase of our journey, having successfully overseen our refinancing and stock reduction. We are a significantly stronger and more resilient business than when he joined and I would like to express my sincerest appreciation on behalf of all ASOSers.”

The brand’s latest set of results for the first half of the year to March 2, 2025 showed a revenue decline, but its loss before tax narrowing from £270m to £241.5m

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