Majestic Wine has relaunched its Wine Club and Lock It In subscription services and invested in its online proposition for members, as it ramps up for the busy festive trading season.

The retailer said it was “making it easier than ever” for customers to sign up to its membership services with a new dedicated website, which also includes the functionality for customers to gift Wine Club memberships.

First-time Wine Club members will receive a case of wine and benefits including in-store discounts, “spend and save” vouchers and free tickets to tasting events at Majestic stores.

Alongside this investment in its Wine Club, Majestic said it has also enhanced its Lock It In offering, providing customers with its “best prices on some of its best-selling wines”.

The flexible service covers more than 70 Majestic products with home deliveries scheduled every one to three months in quantities from 12 to 48 bottles.

Majestic Retail managing director Elizabeth Newman said: “We’re really proud of the subscription options we provide at Majestic, and these investments in modernising and enhancing our offering will make our Wine Club and Lock It In propositions even more accessible and convenient for our customers.

“Whether you’re discovering new styles as a Wine Club member, or topping up on your favourite wines through Lock It In, you’ll get the same Majestic white glove service – no gimmicks, no long contracts, just the highest quality wines at the best possible prices, delivered directly to your door.”

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