Majestic has toasted to its “best-ever Christmas” after reporting a record number of customers shopped with the specialist wine retailer over the golden quarter.
Total sales edged up 0.9% in the five weeks to December 29, 2025 – outperforming the wider retail alcohol market that shrunk 4.1% during December, according to data from Kantar Worldpanel.
This marked the company’s 10th consecutive year of growth during the key trading period and its “biggest Christmas in the retailer’s 45-year history”.
Majestic said its sales were boosted by the opening of five new stores during 2025 and the “continued momentum” of its on-trade supply arm, Majestic Commercial.
It saw an increase of 10.9% more customers shop with the retailer in the run up to Christmas, with its fine wine, rosé and English wines among the most popular categories.
Majestic Wine Group executive chairman and chief executive John Colley said: “Majestic’s excellent Christmas performance capped off another stellar year of transformation and strategic progress.
“Following our purchase of the leading wines and spirits distributor Enotria and the creation of the Majestic Wine Group, we have also invested heavily in opening three new Vagabond bars, including the UK’s largest Urban Winery, as well as five new Majestic stores.
“We’re heading into 2026 with good momentum and confidence that our strategic plan will continue to deliver growth across the group.”
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