All Loyalty schemes articles – Page 4
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OpinionBryan Roberts: Clubcard and Nectar won’t lure Aldi and Lidl shoppers
Perhaps overshadowed by the exits of Dave Lewis and John Rogers, the big reveal of supercharged loyalty schemes from Tesco and Sainsbury’s did not receive the amount of fanfare that the retailers had been anticipating.
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Analysis
Analysis: Lewis is planning Tesco’s future, not just succession
There was one moment in Dave Lewis’ penultimate press conference as Tesco chief executive this morning that perfectly encapsulated his transformative tenure.
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News
Sainsbury’s ‘revolutionises’ Nectar loyalty scheme by going digital
Sainsbury’s chief digital officer Clodagh Moriarty has revealed that its Nectar loyalty scheme has become fully digital today.
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Opinion
Move of the Week: M&S’ ex-Clubcard hires may well boost loyalty
Marks & Spencer is following a tried-and-tested formula, as it looks to unlock the value of its customer data.
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Analysis
Profile: Can M&S new hire put the spark into its loyalty offer?
Marks & Spencer has appointed former Tesco Clubcard boss Danielle Papagapiou to reboot its flagging Sparks loyalty scheme.
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News
M&S hires ex-Tesco Clubcard boss to ramp up digital and data drive
Marks & Spencer has hired the former boss of Tesco’s Clubcard loyalty scheme as it ramps up efforts to “substantially” grow its data teams and become a “digital-first” business.
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News
Lakeland launches first loyalty club scheme
Lakeland has unveiled plans to launch its first loyalty club, offering customers discounts, special offers and previews of new products.
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News
Morrisons drafts in analytics experts to boost loyalty credentials
Morrisons has struck a partnership with analytics expert IRI as it bids to better understand its customers.
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Analysis
Analysis: How to treat your retail superfans
It’s not just pop idols or sports stars that attract superfans. Retailers have a contingent of hyper-engaged followers too. How can retailers take advantage of this brand love?
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News
Boots launches loyalty card online to drive personalisation
Boots is rolling out a digital version of its Advantage Card loyalty scheme that will allow shoppers to access personalised offers via their mobile.
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Opinion
Opinion: From lacklustre loyalty to mesmerising membership
Loyalty programmes have had a bad press of late. More and more customers have come to see them as uneven exchanges of information.
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News
Updated: Tesco launches 'Clubcard prices' discounts
Tesco will offer its Clubcard holders discounts at the checkout on a host of products from next week to celebrate its centenary.
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News
Wyevale replaces loyalty points with instant discount
Garden centre retailer Wyevale has changed its loyalty scheme to replace points with an instant discount every time a member shops with it.
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Retail Voice
How mobile can turn loyal customers into brand advocates
As Brits reach for their smartphones to ‘go shopping’, retailers need to be thinking mobile-first to provide those perfect customer experiences.
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Retail Voice
How to win with loyalty: four retailers leading the way
Eight seconds. That’s all the time that retailers have to capture the attention of customers, according to research carried out by Microsoft.
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News
M&S hires ex-Tesco Clubcard boss Andrew Mann
Marks & Spencer has drafted in the former boss of Tesco Clubcard, Andrew Mann, as its new head of insight and customer loyalty.
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Opinion
In a tech-led world has retailing really changed?
In order to thrive and not simply survive, retailers must keep a laser-sharp focus on the basics of retailing in their innovation and technology developments.
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Opinion
How blockchain can help build trust in a trustless world
Blockchain could be the answer to helping retailers share data with parties who do not fully trust each other, believes Oracle’s innovation strategy director.
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News
Asos swings axe on A-List loyalty scheme
Asos’ loyalty scheme – which allows shoppers to earn points on their purchases for vouchers – will be shuttered next month.
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News
B&Q changes loyalty scheme as part of low-prices push
B&Q is to make changes to one of its loyalty schemes as it adopts an overt ‘everyday low prices’ strategy.
