All Loyalty schemes articles – Page 8
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Analysis
Analysis: Lewis is planning Tesco’s future, not just succession
There was one moment in Dave Lewis’ penultimate press conference as Tesco chief executive this morning that perfectly encapsulated his transformative tenure.
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News
Sainsbury’s ‘revolutionises’ Nectar loyalty scheme by going digital
Sainsbury’s chief digital officer Clodagh Moriarty has revealed that its Nectar loyalty scheme has become fully digital today.
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Opinion
Move of the Week: M&S’ ex-Clubcard hires may well boost loyalty
Marks & Spencer is following a tried-and-tested formula, as it looks to unlock the value of its customer data.
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Analysis
Profile: Can M&S new hire put the spark into its loyalty offer?
Marks & Spencer has appointed former Tesco Clubcard boss Danielle Papagapiou to reboot its flagging Sparks loyalty scheme.
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News
M&S hires ex-Tesco Clubcard boss to ramp up digital and data drive
Marks & Spencer has hired the former boss of Tesco’s Clubcard loyalty scheme as it ramps up efforts to “substantially” grow its data teams and become a “digital-first” business.
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News
Lakeland launches first loyalty club scheme
Lakeland has unveiled plans to launch its first loyalty club, offering customers discounts, special offers and previews of new products.
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News
Morrisons drafts in analytics experts to boost loyalty credentials
Morrisons has struck a partnership with analytics expert IRI as it bids to better understand its customers.
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Analysis
Analysis: How to treat your retail superfans
It’s not just pop idols or sports stars that attract superfans. Retailers have a contingent of hyper-engaged followers too. How can retailers take advantage of this brand love?
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News
Boots launches loyalty card online to drive personalisation
Boots is rolling out a digital version of its Advantage Card loyalty scheme that will allow shoppers to access personalised offers via their mobile.
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Opinion
Opinion: From lacklustre loyalty to mesmerising membership
Loyalty programmes have had a bad press of late. More and more customers have come to see them as uneven exchanges of information.
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News
Updated: Tesco launches 'Clubcard prices' discounts
Tesco will offer its Clubcard holders discounts at the checkout on a host of products from next week to celebrate its centenary.
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News
Wyevale replaces loyalty points with instant discount
Garden centre retailer Wyevale has changed its loyalty scheme to replace points with an instant discount every time a member shops with it.
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Retail Voice
How mobile can turn loyal customers into brand advocates
As Brits reach for their smartphones to ‘go shopping’, retailers need to be thinking mobile-first to provide those perfect customer experiences.
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Retail Voice
How to win with loyalty: four retailers leading the way
Eight seconds. That’s all the time that retailers have to capture the attention of customers, according to research carried out by Microsoft.
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News
M&S hires ex-Tesco Clubcard boss Andrew Mann
Marks & Spencer has drafted in the former boss of Tesco Clubcard, Andrew Mann, as its new head of insight and customer loyalty.
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Opinion
In a tech-led world has retailing really changed?
In order to thrive and not simply survive, retailers must keep a laser-sharp focus on the basics of retailing in their innovation and technology developments.
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Opinion
How blockchain can help build trust in a trustless world
Blockchain could be the answer to helping retailers share data with parties who do not fully trust each other, believes Oracle’s innovation strategy director.
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News
Asos swings axe on A-List loyalty scheme
Asos’ loyalty scheme – which allows shoppers to earn points on their purchases for vouchers – will be shuttered next month.
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News
B&Q changes loyalty scheme as part of low-prices push
B&Q is to make changes to one of its loyalty schemes as it adopts an overt ‘everyday low prices’ strategy.
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Retail Voice
Are retail loyalty schemes still rewarding?
David Buckingham, chief executive of Ecrebo, which specialises in point-of-sale marketing solutions, shares his views on retail loyalty schemes.