Boots vs Superdrug: battle of the high street health and beauty heroes

Superdrug vs Boots

As they continue to innovate both on- and offline and right-size their store estates, both retailers’ financial upward trajectories are expected to gain momentum. But which health and beauty retailer will emerge victorious when we put them head to head?

Thanks to the lipstick effect – the psychological theory that people indulge in small, affordable treats during tough times – Boots and Superdrug have largely remained in rude health during the cost-of-living crisis.

But that’s not to say these leaner times have been without challenges. Bottom lines at both retailers have come under pressure in a highly promotional, competitive market.


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