Boots vs Superdrug: battle of the high street health and beauty heroes

Superdrug vs Boots

As they continue to innovate both on- and offline and right-size their store estates, both retailers’ financial upward trajectories are expected to gain momentum. But which health and beauty retailer will emerge victorious when we put them head to head?

Thanks to the lipstick effect – the psychological theory that people indulge in small, affordable treats during tough times – Boots and Superdrug have largely remained in rude health during the cost-of-living crisis.

But that’s not to say these leaner times have been without challenges. Bottom lines at both retailers have come under pressure in a highly promotional, competitive market.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.