Exclusive: Percival launches new loyalty scheme

Percival Loyalty scheme

Menswear fashion retailer Percival has announced the launch of a new premium loyalty scheme that “rewards customers for every purchase”, Retail Week can reveal.

The new membership scheme, which launches on August 9, 2023, allows shoppers to earn points “taking them from one room to the next”.

Shoppers can expect to receive exclusive access, gifts and previews of new collections as well as early access to seasonal sales.

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