M&S menswear boss: ‘Our focus is on identifying where sport, culture and fashion intersect’
Marks & Spencer’s menswear boss Mitch Hughes tells Retail Week that its tie-up with the Williams F1 team is a “huge opportunity” for the retailer to grow its own-brand Autograph sales and connect with new prospective customers.
M&S announced it was joining the Atlassian Williams F1 team as an official kit partner on Wednesday, in a multi-year partnership which will see the retailer dress the team’s leaders, drivers, and engineers for travel to and from events, as well as for events and media appearances.
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