Q&A: Percival boss Chris Gove on shooting for the Big Apple as part of US expansion

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Retail Week spoke to Percival founder and creative director Chris Gove about the menswear retailer’s international expansion plans and growing from a single London pop up to a potentially global store estate

London-based menswear fashion retailer Percival, which was founded in 2009, prides itself on combining a “quintessentially British sense of understated style and rare, internationally sourced fabrics and materials” across a range of clothing, shoes and accessories.

In 2022 Percival posted turnover of £10m, doubling sales year on year, while sales growth for 2023 is expected to continue.

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