Q&A: Percival boss Chris Gove on shooting for the Big Apple as part of US expansion


Retail Week spoke to Percival founder and creative director Chris Gove about the menswear retailer’s international expansion plans and growing from a single London pop up to a potentially global store estate

London-based menswear fashion retailer Percival, which was founded in 2009, prides itself on combining a “quintessentially British sense of understated style and rare, internationally sourced fabrics and materials” across a range of clothing, shoes and accessories.

In 2022 Percival posted turnover of £10m, doubling sales year on year, while sales growth for 2023 is expected to continue.


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