M&S launches members’ prices for Sparks loyalty scheme

Marks & Spencer store

Marks & Spencer has become the latest retailer to offer lower prices to members of its loyalty scheme.

Marks & Spencer is piloting reduced price offers for participants in its Sparks loyalty programme, following in the footsteps of a raft of the industry’s biggest names, including Tesco.

As the cost-of-living crisis continues to take a toll on shopper spending and consumers seek out value, Marks & Spencer is testing how lower prices for members of its Sparks scheme may enhance its appeal.

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