Exclusive survey: 75% of consumers believe supermarkets profiteering

Man kneeling down in supermarket comparing prices of two drinks

Despite the protestations of the big supermarkets about falling profits and investment in price, our new consumer survey shows that shoppers feel grocers are profiteering during this ongoing period of high inflation

Following representatives of the traditional big four supermarkets being hauled in front of the Commons business select committee to be grilled about the rising prices of food and fuel, new data produced for Retail Week by Walnut Unlimited shows customers are increasingly demanding answers too.

Of 2,001 respondents surveyed, 75% said they strongly agreed that supermarkets have been profiteering during this period of high inflation – compared with just 70% for banks and not far behind the 81% for electricity companies. 

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