Strategy spotlight: Five ways Sephora is set to disrupt the UK market

Exterior of Sephora store

Sephora returned to the UK in March 2023 with its first store after a nearly 15-year hiatus. What has brought the global beauty specialist back for round two and what can other retailers learn from its return? 

Sephora is owned by French conglomerate Louis Vuitton Moët Hennessy (LVMH), sitting within its Selective Retailing division. 

For the year ending December 31, 2022 (2022/23) revenue from the division surged 26% year on year to €14.9bn (£12.8bn) and Sephora achieved its “strongest year ever” with record sales and profits.   

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