All Loyalty schemes articles – Page 5
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Retail VoiceAre retail loyalty schemes still rewarding?
David Buckingham, chief executive of Ecrebo, which specialises in point-of-sale marketing solutions, shares his views on retail loyalty schemes.
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Opinion
Opinion: Retailers must smarten up to keep customer loyalty
Given that large parts of the British retail industry are increasingly scrabbling to maintain footfall and sales growth, encouraging customer loyalty has never been so crucial.
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Cartoon
Retail cartoon: M&S bosses face shareholder shootout
Patrick Blower’s take on Gareth-Southgate-waistcoat-supplier Marks & Spencer’s AGM, which took place at Wembley Stadium this week
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Retail Voice
How the high street can help power ecommerce
Retailers should be taking advantage of the benefits of click and collect, says Retail Week Live's Launchpad winner HubBox.
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Opinion
What retailers don’t know about customer loyalty
Retailers rely on loyalty programmes to incentivise shoppers and ensure repeat business, with 62% saying they plan to refresh their loyalty offerings within the next year.
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Retail Voice
Retail tech trends that enhance customer engagement
In-store experiences are here to stay, and the technology being used is getting bigger, better and bolder.
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Retail Voice
Three trends shaping the future of shopper loyalty
Food retailers strive to build a large and loyal customer base, but what exactly is loyalty and where is it headed?
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Analysis
Five things retailers can learn from InterContinental Hotels
InterContinental Hotels Group (IHG) is one of the world’s leading hotel companies and employs more than 375,000 people across the globe.
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Retail Voice
Five steps to unlocking value from your loyal customers
Some brands are masters of the loyalty game, with programmes that delight customers and investors alike. Oliver Gryg at Avios offers five routes to success.
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News
Sainsbury's revamps Nectar in bid to ‘redefine loyalty’
Sainsbury’s is overhauling its Nectar scheme as the supermarket giant bids to “redefine loyalty” by providing shoppers with personalised offers.
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Analysis
Analysis: Five things retailers can learn from Greggs
Traditionally known as a high street baker, Greggs has transformed its business model since 2013, when it ushered in a new strategy.
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Analysis
Analysis: Is your loyalty scheme still relevant?
Loyalty has long been at the heart of retail, but as pressure mounts and competition hots up, retaining existing customers has climbed up the agenda.
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News
M&S teams up with Clubcard legends for customer insight
Marks & Spencer has drafted in Tesco Clubcard legends Edwina Dunn and Clive Humby to improve customer understanding and personalisation.
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News
Waitrose to close ‘pick your own offers’ loyalty scheme
Waitrose will close part of its loyalty scheme this month, which allows shoppers to pick which items they want discounted, after it confused customers.
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Analysis
Opinion: Loyalty schemes are a data goldmine
From collating points and cashback to product previews and special offers, reward cards have played a prominent part in customer loyalty over the past few years and their importance will continue to grow.
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News
Sainsbury's buys Nectar loyalty business for £60m
Sainsbury’s has snapped up its longstanding loyalty programme partner Nectar for £60m as it seeks to “know its customers better than anyone else”.
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News
Tesco retreats on Clubcard changes after angry reaction
Tesco has delayed changes to its Clubcard loyalty scheme after customers reacted with outrage.
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News
Tesco sparks shopper outrage with Clubcard changes
Tesco has sparked outrage with changes to its Clubcard, with some shoppers insisting the “simplified” rewards scheme will mean they get less for their points.
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Analysis
Analysis: Five lessons retailers can learn from Sky
If any company knows about adapting to meet changing consumer demands and resilience during testing times, it’s broadcaster Sky.
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News
Harvey Nichols boosts loyalty scheme with Bink tie-up
Harvey Nichols has bolstered its existing loyalty scheme and will allow members to collect points and rewards directly through their bank card.
