‘If your retail media strategy is digital-only, you’re doing it wrong. Here’s why’

Anthony Worssam, Dunnhumby

The buzz around digital is overshadowing the enormous power of in-store media – and that’s a problem, warns Dunnhumby’s Anthony Worssam

Let’s kick things off with a pop quiz. No prizes, but see if you can guess what the following headlines have in common.

“The rise of retail media networks: why the digital ad revolution is taking off”; “Retail media spend up 12% in 2023 as digital landscape shifts”; “Retail media will make up one-fifth of worldwide digital ad spend this year”.


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