Q&A: Nectar360 boss on creating new opportunities in retail media
Sainsbury’s and Nectar360 have today announced their new platform Pollen, which they say will “supercharge” their retail media business and drive forward their strategy
Created in-house by Sainsbury’s and Nectar360, Pollen is “designed to solve the industry’s biggest pain points” and to support Nectar360’s “mission to create valuable relationships between customers and their favourite brands”.
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