Morrisons rolls out ‘More Card’ prices for Deliveroo customers

Shoppers with a Morrisons More Card can now access savings on selected Morrisons products, including fresh fruit and veg, dairy and meat and kitchen cupboard staples, and other items in a wide variety of high-quality essentials.

The grocer said that customers can enter their More Card number into the app before shopping as normal to earn points, which can then be redeemed. Accruing 5,000 More points equates to a five pound voucher which can then be spent in-store or online.

Morrisons launched its ‘More’ loyalty scheme in May 2023.

The announcement represents the latest step forward in the partnership between the grocery giant and Deliveroo, which has been in place since 2020. The tie-up between the two currently covers over 400 Morrisons supermarkets, over 500 c-stores and a rapid delivery partnership with Deliveroo Hop.

Morrisons director of online Charlotte Exell said: “We introduced More Points to customers who order their Morrisons groceries from Deliveroo a few months ago and have had really positive feedback. We wanted to provide further benefits for our More Card customers so are delighted to be bringing More Card Prices to those customers so they can make the most of their More Card however they choose to shop with us.”

Deliveroo vice president of new verticals Suzy McClintock said: “We know our customers are turning to Deliveroo for groceries more and more often, as ordering on-demand becomes embedded into weekly shopping routines. Introducing member pricing for Morrisons More Card customers is part of our ongoing commitment to offer consumers the best value for on demand shops, enabling them to access exclusive discounts on a wide variety of high-quality products from Morrisons, delivered to their doorstep in as little as 20 minutes.”