Large corporations are often accused of struggling to connect with their target consumer. Tesco took customer feedback on board to deliver a heartfelt and meaningful ad campaign that landed
|Promotional feature for Williams Lea Tag|
48% of UK retailers are concerned about competing with FMCG brands and regard them as a threat, new Retail Week research, in association with Williams Lea Tag, reveals.
Utilising research from 50 senior retail marketers and case studies from across the world, this new white paper uncovers what retailers can learn from their FMCG rivals when it comes to agile and authentic marketing.Download white paper