Asda takes aim at competitors and slashes the price of 2,300 products

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Asda has cut the price of thousands of products in a pledge to be cheaper than Tesco, Sainsbury’s and Morrisons.

“We know many families are feeling the pinch post-Christmas, and it can be difficult to get household budgets back on track,” Rachel Eyre, chief customer officer at Asda, said.

 

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