British suits and shirts specialist Charles Tyrwhitt is set to launch the brand in Japan in March, Retail Week can reveal.
Sources close to the retailer say Charles Tyrwhitt is gearing up for a “soft launch” of the brand in the region in March, with an eye to a fuller launch “at some point later in the year”.
One of the retailer’s first steps in Japan will be the opening of a brand-new showroom in the Shibuya-Sendagaya area of Tokyo.
The menswear retailer has appointed Pace Partnership London as its partner to support and help oversee its entry into the Japanese market. PPL established Pace Partnership Tokyo in 2024, and appointed the former Asia Pacific general manager for Barbour Tatsuo Yata as managing director.
Charles Tyrwhitt international third-party director Simon Gaffey said: “We are honoured to be able to introduce Charles Tyrwhitt to Japan, one of the world’s leading fashion markets, and look forward to continuing to advance our global growth strategy.”
Charles Tyrwhitt is currently looking internationally for expansion opportunities and has earmarked the Asia Pacific region as an important area for growth and has established a presence in the Philippines, Vietnam, Malaysia and China.
The retailer has also been actively expanding in North America, having opened its latest US flagship on Madison Avenue in New York, and its first boutique in the United Arab Emirates in the Dubai Mall, both in November 2025.
The retailer has over 50 stores across the UK, France and USA and a further 40-plus franchises around the globe and also partners with retailers like Marks & Spencer, John Lewis, Next and Nordstrom.
After struggling during the Covid-19 pandemic, Charles Tyrwhitt has enjoyed a number of strong years, with its pivot into more casualwear in 2023/24 driving sales growth.
At its most recently published set of results for the year to August 3, 2024, Charles Tyrwhitt reported a record-breaking year, with profits rising to £24.7m for the period and a jump in turnover to £305.8m.
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