In pictures: Asda makes play to woo back customers with store and range refresh
Asda is telling customers to “take a fresh look” at its offer, having launched a major customer experience drive with “one of its biggest” range refreshes and store upgrades in its history.
The retailer has today unveiled a major upgrade to its fresh and frozen aisles, including the return of greengrocer staff to stores, alongside launching over 400 new products across frozen, bakery, meat, produce, and food-to-go.
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