The former COO has been CEO-designate since last October, while Jollyes has also promoted internally for a new CFO, Retail Week can reveal.
Dury has taken the role permanently after a formal appointment this morning. Gary Temple has also been appointed permanent chief financial officer at the retailer, after 12 months as interim CFO.
Dury’s tenure at the pets retailer came after five years as chief commercial officer at Card Factory, following stints in commercial roles at Tesco and Marks & Spencer. He started as chief operating officer in January 2025.
“It’s a real privilege to be appointed to lead this amazing business as we embark on our next chapter of growth. We have a unique and exciting opportunity to bring Jollyes to more pet parents over the next five years, bringing our special combination of value, expertise and exciting pet ranges to more customers than ever.
“With customer expectations of pet care rising, Jollyes will introduce fresh pet food ranges, making nutrition more accessible through outstanding value.”
Jollyes is hoping to expand its store base under Dury’s stewardship, aiming to bring the retailer to “significantly more customers” in the UK pet market.
Last month, it announced a list of 160 locations across the country where it wanted to open stores over the next five years, subject to the right conditions. It currently trades from 120 stores, with the number of outlets having nearly doubled over the last three years.
So far in 2026, it has opened stores in Blackpool, Ponders End, Hartlepool and Whitehaven. A new store in Lincoln will launch this week, with further units in Kidderminster, Yeovil and Derby following over the next two months.
The pets retailer made two additions to its leadership team in February, with the appointment of Sean McGinty as chief marketing officer and David Stokes as retail and supply chain director.
As well as McGinty, Stokes and Temple, Dury’s leadership team also includes chief people officer Claire Goldenberg and commercial director Anne Galloway.
“Adam has run the business with clarity and purpose over the past six months, and I’d like to thank him for his commitment, energy and leadership,” said Jollyes chairman Andy Bond.
“The board has been impressed with the progress made under his guidance, and we’re delighted that he’ll continue to lead the business into its next phase.”
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