Boots has launched new in-store wellness zones alongside newly trained health and wellness specialists to help customers navigate the category.
The wellness zones showcase a selection of well-known brands and products spanning gut health, hydration, nutrition, movement and sleep.
It will first launch in six stores across the country, along with 500 trained health and wellness specialists who will be available in 140 stores in the UK.
The specialist can offer expert advice and guidance on wellness topics and recommend products and lifestyle changes based on a customer’s personal goal.
The Boots wellness hub has also launched on Boots.com, offering advice, guidance and support on topics including hormones, energy, sleep, beauty and gut health.
It has introduced an additional 12 new brands and 140 new products to its line-up, adding to the 750 wellness lines added over the last year.
Boots health and wellness director Richard Stead told Retail Week: “We are significantly expanding our wellness offer, introducing 12 new brands and over 140 new lines this January, adding to the over 750 products we have added in the past year. Our new in‑store wellness zones bring this to life, creating a dedicated physical destination that showcases the breadth of wellness at Boots in a way customers can easily explore.
“Interest in wellness has never been higher. At the same time, we know the category can feel overwhelming, especially for customers who are just starting their wellness journey. So increasingly, people are looking for trusted guidance from credible experts who can help them cut through the noise and find solutions that genuinely support their goals.
“Our wellness zones are designed to make shopping wellness simple, intuitive and inspiring. They bring together a curated selection of products across key areas including gut health, nutrition, hydration, sleep, movement and beauty‑from‑within, all in one easy‑to‑navigate space.
“We’re initially launching wellness zones in six of our flagship stores. These locations were selected based on a combination of factors, including customer demand, store size and the ability to create a dedicated space that showcases the full breadth of the wellness offer.
“As we learn from these first stores, we’ll continue to refine and explore opportunities to expand the concept further.”
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