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Analysis: 12 Christmas predictions

2018-12-11T06:00:00+00:00By Rose Bundock

The golden quarter is the most important trading period for retailers, but what will the festive season bring this year? Here are 12 Christmas trading predictions based on PwC consumer research.

Promotional feature for Valitor

The Christmas consumer 2018

The Christmas Consumer 2018 promotional research for Valitor

This year’s golden quarter is make or break for some retailers, with one in four shoppers planning to spend less this Christmas compared with 2017. Leveraging exclusive research of 2,000 consumers, our report, The Christmas consumer 2018, will provide you with in-depth data and analysis to help you get inside the mind of the shopper.

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