‘Christmas shows the grocers’ relentless focus on price is hurting the discounters’

Woman shopping in Sainsburys next to an Aldi Price Match sign

While Aldi and Lidl both enjoyed their best-ever Christmases, the even stronger performance of the supermarkets shows the empire is striking back.

While the privately owned supermarkets and a handful of other food retailers have yet to update the market, there can be no doubt that grocery enjoyed a surfeit of joy this festive period.

Kantar data showed that Britons, desperate for some semblance of good cheer after what was another difficult year, splurged a record £13.7bn on turkeys, pigs-in-blankets and wine this Christmas.


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