Superdrug sales surge as market share grows
Superdrug has reported a surge in sales driven by affordable pricing and uptake in members-only deals as customers continue to battle the cost-of-living crisis and inflation in the run-up to Christmas.
In the four weeks ending December 2023, Superdrug’s sales increased by 9.2%, with like-for-like sales increasing by 7.1%, as the retailer continued to focus on its ‘Online + Offline’ strategy and invest in affordable prices.
Superdrug’s own-brand sales increased by 10% year on year. Its make-up range, Studio London, became its fastest-growing and biggest own-brand range, driving 20% year-on-year growth in the cosmetics category.
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