Own-brand beauty: How ‘budget’ lines have disrupted the market
With beauty retailers enjoying a bumper Christmas trading period, the one thing they all had in common was the resounding success of their competitively-priced, own-brand products against the traditionally dominant branded offerings.
In a sector like beauty, which has historically been dominated by brands, big or small, own-brand products have always had a lesser reputation. However, their recent contribution to the sales performance of high street giants like Boots and Superdrug will convince anyone to say otherwise.
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