What the grocers’ bumper Christmas hauls mean for retail in 2024

Shopping trolley full of food and drink

With their stockings overflowing with surging profits and sales, and the wrapping ripped off at least one profit upgrade, it seems that Father Christmas was generous with his gifts to the grocers over the festive period.

Kantar data shows that grocers enjoyed the busiest Christmas since 2019, with customers making 488 million trips in the four weeks to December 24 and spending a record £13.7bn.

 

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