Lisa Hooker
Lisa Hooker is leader of industry for consumer markets at PwC
Opinion‘The vibecession is lingering but things should be more positive heading into summer’
The retail landscape is likely to remain challenging but it’s also ripe with opportunities for those willing to pivot towards growth, believes PwC’s Lisa Hooker
Opinion‘Consumer sentiment is low but some retailers can still be optimistic about golden quarter’
Retailers that can make consumers feel like their purchase is essential or make products feel like an affordable treat are likely to have the greatest success this Christmas, maintains PwC’s Lisa Hooker
Opinion‘People are starting to feel richer and that should translate into higher retail spending’
The first half of the year may have been challenging but the months to come – including the golden quarter – hold more promise, believes Lisa Hooker
Opinion‘From checkout to check-up: is now the time for retailers to diversify into services?’
People are increasingly prepared to pay to manage their health and wellness, which could spell opportunity for retailers, believes PwC’s Lisa Hooker.
Opinion‘Positive signs hint at upturn in retailers’ fortunes as the year progresses’
PwC’s Lisa Hooker unpicks the messages from retail’s golden quarter
Opinion‘Stores are here to stay but how should they adapt to different shopping missions?’
It’s important for retailers to think about the role of different stores in different locations and how they service individuals, says Lisa Hooker
Opinion‘Fashion stands out as signs bode well for retailers this Christmas’
Categories such as fashion look well positioned for success as the golden quarter nears, believes PwC’s Lisa Hooker
Opinion‘Larger retailers can learn plenty from innovative independents’
The creativity and innovation that independents bring to the high street and the industry offer valuable lessons to all retailers, believes PwC’s Lisa Hooker
Opinion‘Retailers will have to work harder this year to persuade people to shop’
After surprise success in 2022, what should retailers expect from the year ahead? A rebalancing of sales channels, hybrid business models and the right marketing mix all have a part to play in success this year, believes PwC’s Lisa Hooker
Opinion'Difficult trading conditions offer a good opportunity to accelerate renewal'
While many retailers will approach uncertain conditions by looking to reduce costs and scale back, arbitrarily cutting investment is not a long-term approach, believes Lisa Hooker
Opinion‘As recession looms, how will consumers behave this time around?’
Leaders must look back at how retail fared in 2008, the last prolonged recession in the UK, for indicators of how spending may play out next year, advises PwC consumer markets leader Lisa Hooker
Opinion‘Younger people – your future consumers – now as likely to enjoy shopping in-store as online’
Digital natives are now less wowed by the capabilities of online and will drive the future of stores, says PwC UK industry leader for consumer markets Lisa Hooker
Opinion‘Amid all the turbulence, retail starts the year from a position of relative strength’
Christmas was good for many retailers, but to maintain share or increase growth in a volatile environment, it will be necessary to invest in differentiation, believes PwC industry leader for consumer markets Lisa Hooker
Opinion‘Why customers need our help to shop more sustainably’
Consumers want to make better choices, but it’s down to retailers to help them do that and ease the transition to a net-zero economy, says Lisa Hooker, industry leader for consumer markets at PwC.
Opinion‘It’s time to talk about Christmas – and it should be less volatile this year’
When we agreed to collaborate with Retail Week on Christmas in July, we expected a mixed response.
VideoFace time: PwC’s predictions for Christmas 2021
Kicking off Christmas in July, Retail Week executive editor George MacDonald speaks to PwC’s Lisa Hooker on the golden quarter ahead
OpinionLisa Hooker: ‘Vaccine confidence is driving a golden generation of shoppers’
For the first time in months, non-essential retailers and outdoor hospitality businesses have reopened in England.
OpinionLisa Hooker: ‘Long live the store – but it needs to evolve’
It’s a familiar and frightful story: the once-beloved UK high street is in terminal decline. The perfect storm of a global pandemic, online shopping and crippling rents and business rates is set to usher in the end of the physical store.
VideoWatch: What really happened on Black Friday – Very, eBay, Google and PwC unravel the trends
Lockdown created a very different Black Friday this year. We gather leaders from online powerhouses The Very Group, eBay and Google and consultancy PwC to delve into what really happened and what it means for the rest of the Christmas trading period.