‘Fashion stands out as signs bode well for retailers this Christmas’

Oxford Street Christmas 2022

Categories such as fashion look well positioned for success as the golden quarter nears, believes PwC’s Lisa Hooker

Consumers have told us they are more optimistic about their household finances than they have been for 18 months. Interestingly, somewhat unbelievably if you were to look at the headlines alone, confidence is pretty much in line with the long-term average, since we started the survey 15 years ago.

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