‘Stores are here to stay but how should they adapt to different shopping missions?’

Woman looking in Christmas shop window

It’s important for retailers to think about the role of different stores in different locations and how they service individuals, says Lisa Hooker

I’ve had a number of conversations recently with people who have been asking: “Where has online gone?”

While some are confused about the recent fall-off of online shopping, it’s an underlying trend we at PwC have been talking about for some time. The store is here to stay, with a thriving, young customer base.


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