‘Stores are here to stay but how should they adapt to different shopping missions?’
By 
Lisa Hooker2023-11-21T06:30:00
It’s important for retailers to think about the role of different stores in different locations and how they service individuals, says Lisa Hooker
I’ve had a number of conversations recently with people who have been asking: “Where has online gone?”
While some are confused about the recent fall-off of online shopping, it’s an underlying trend we at PwC have been talking about for some time. The store is here to stay, with a thriving, young customer base.
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