All Social media articles
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Interview
Q&A: LTK co-founder Amber Venz Box on the power of influencer marketing for retailers
As social media plays a bigger part than ever in the strategies of retailers and brands, LTK co-founder and president Amber Venz Box talks to Retail Week about the power of influencer marketing and how personalisation and trust are vital for success.
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Retail Voice
Don’t let innovation and choice fall down the priority list
As consumers become ever more discerning, Worldpay’s Pinar Koygun takes a look at five ways retailers can deepen their engagement with customers
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News
Currys launches new Fortnite game to help zap electronic waste
Currys has launched its first-ever game created in Fortnite to inspire Gen Z users to limit their electronic waste.
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News
Snap to lay off 10% of its workforce
Snap Inc, which operates Snapchat, plans to axe “approximately” 10% of its staff, which is estimated to be around 500 people.
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Analysis
Generation Alpha: Who’s influencing the next retail influencers?
Next year Generation Alpha will be at its peak, with 2 billion from this age group around the globe, but who is influencing the next influencers? Retail Week teams up with Beano Brain to find out what the retail world looks like through the eyes of Gen A
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Analysis
Customer 2024: Three trends shaping the digital strategies of H&M, Nike, Ikea and more
As customer expectations continue to rise, retailers must make every online touchpoint count. Building on consumer research, we explore where retailers are already investing to stay ahead of the curve – and what trends will stick.
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Analysis
TikTok Shop: three retailers nailing social commerce
Over 1.5 million UK businesses are now on the TikTok app, and the brand reports that the number of merchants joining its ecommerce platform is growing “rapidly”. We spoke to three social-savvy businesses that have made a success of it.
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Innovation of the Week
Amazon teams up with Meta and Snap for seamless social shopping
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our analysts.
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Retail Voice
What is really driving in-store spending?
As retailers prepare for their busiest time of year, Elavon Europe’s Michael Bosshammer examines consumers’ main motivations to spend
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Interview
Q&A: PrettyLittleThing head of social on the power of social commerce
As PrettyLittleThing makes waves on TikTok Shop following its launch earlier this year, head of social at the fashion giant, Beckie Turnbull, spoke to Retail Week about the power of social commerce, the importance of trend-led products and plans to bring PLT’s TikTok Shop to the US
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News
Exclusive: Oh Polly launches in the Middle East
Online fashion retailer Oh Polly is launching a new website and social media platforms in the Middle East as part of its international expansion, Retail Week can reveal.
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News
TikTok shop launches refurbished tech category
TikTok Shop has launched a new refurbished technology product category in the UK for users to buy directly from the platform.
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Retail Voice
Sustainable fashion: five key trends
From second-hand markets to de-influencing, Gowling WLG’s Jocelyn Paulley takes a look at five key trends that are shaping the sustainable fashion world.
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News
TikTok Shop boosts in-app shopping with commerce partnership
TikTok Shop has partnered with global ecommerce network CommerceHub to help accelerate growth of its in-app shopping experience.
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News
TikTok Shop launches same-day fulfilment in the UK
TikTok Shop has launched Fulfilled by TikTok (FBT), a new logistics program designed to make it easier for merchants to sell on the platform in the UK.
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Retail Voice
Golden rules for the golden quarter: Adding retail media to your marketing mix
Temperatures might be soaring across Europe, but Christmas bells are already ringing for many brands. The golden quarter is fast approaching and Analytic Partners believes the one wish retailers should not miss from their lists this season is retail media
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Analysis
Are fashion influencers still influential in 2023?
With several fashion brands including Boohoo and Abbott Lyon naming influencers and celebrities as brand ambassadors, collection designers, and in PrettyLittleThing’s case creative directors, influencers have certainly stolen the show in recent years.
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News
TikTok opens first pop-up shop on Oxford Street
TikTok has opened its first pop-up shop on London’s Oxford Street to showcase the range of brands and creators selling on the platform
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News
Shopify launches ‘Collabs’ to connect UK brands and creators
Shopify is launching its “Collabs” service in the UK to make it easier for brands and creators to connect and work together.
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Analysis
Will the metaverse ever be a viable channel for beauty retailers?
In a week-long celebration of the beauty industry, creative agency Cult London set up the inaugural Metaverse Beauty Week (MBW), from June 12-17, on web3 platforms like Spatial, Roblox and Decentraland and a few in-person events hosted at Flannels.