All Marketing & branding articles
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InterviewQ&A: Optimizely product strategy director on embracing an experimentation mindset
Optimizelyâs product strategy director Tina Nelson speaks to Retail Week about how to take the risk out of test driving a new idea, grounding decisions in data and what she thinks retail CEOs should be investing in this year.
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NewsAmerican streetwear brand First Down to relaunch in the UK
Heritage streetwear brand First Down USA has officially relaunched in the UK and Ireland market with Pace Partnership London spearheading the brandâs return.
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OpinionâThere are powerful signs that the social media tidal wave is ebbingâ
Retailers have poured resources and expertise into social media strategies but as the mood increasingly turns against such networks, what will happen if that route to customers closes, asks Charlotte Hardie
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NewsM&S faces legal row over Brain Food snacks
Marks & Spencer is facing a fresh legal dispute over one of its âBrain Foodâ snacks.
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InterviewQ&A: MiQ products and solutions director on cutting through advertising noise
Retail Week spoke to Debbi Rosenthal, senior director of products and solutions at media advertising business MiQ, to discuss what makes a campaign successful, pitfalls to avoid, and the role AI can play.
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NewsTesco reinstates iconic blue and white striped Value logo after 13-year absence
Tesco is to resurrect its famous blue-and-white striped Value logo for the first time in more than a decade.
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InterviewQ&A: Primark licensing director on staying culturally relevant
Primark has bagged collaborations with some of the biggest names in pop culture, from Netflixâs Stranger Things to Olivia Rodrigo and British institutions such as Greggs.
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OpinionâYour customers are making decisions before they reach the aisle â are you there yet?â
Retailers who adapt to changes, such as how shoppers are discovering products, will be best positioned to win, believes Publicisâ Steve Ricketts
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NewsNike, Superdry and Lacoste ads banned for exaggerating sustainability claims
The Advertising Standards Authority (ASA) has banned three adverts from Nike, Superdry and Lacoste over exaggerating the environmental benefits of their products.
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InterviewQ&A: Trinny London MD on omnichannel, personalisation and Christmas
While Trinny London is not even a decade old, the beauty retailer has gone from being makeup-focused and digital first, to now focusing on omnichannel with its flagship London store and personalised services.
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Innovation of the WeekMorrisons to roll out 300 digital screens across stores
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team.
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AnalysisWhat money canât buy â How creative retailers are winning loyalty
How some of the UKâs biggest consumer brands are finding new ways to drive repeat spend
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NewsClarks goes with new-look fascia at relocated Oxford Street store
Clarksâs relocated store on Oxford Street is sporting a new look fascia, Retail Week can reveal.
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InterviewStanley 1913âs general manager on turning a viral phenomenon into long-term value
Retail Week spoke to Stanley 1913 EMEA general manager Ben James about whatâs changed for the brand, how to keep the hype going and how you make the most of a viral phenomenon without alienating your core customers.
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Chart of the WeekCharts of the Week: How shoppers plan to use AI this holiday season and DIY momentum
Next week is Black Friday and, as we showed in one of our Charts of the Week last week, there are some signs that shoppers could be holding back to make some big purchases during the holiday season.
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NewsN Brown appoints first trading and marketing director
N Brown has appointed former Hawes and Curtis chief digital officer Arfan Sabir to the newly created role of trading and marketing director.
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FeatureReviewed: The best retailer Christmas adverts of the year
Weâve gathered a panel of experts from Adland to deliver their verdict on some of the biggest retailer adverts of 2025.
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GalleryDr. Martens launches immersive rain experience at flagship store
Dr. Martens is celebrating the launch of its new 1460 welted waterproof boot with an immersive installation at its London Oxford Street flagship
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NewsSuperdry enters ânew chapterâ with brand refresh
Superdry has marked the start of a âbold new chapterâ as it unveils a new brand identity following its return to profitability earlier this year.
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OpinionâHow AI agents could transform grocery shopping and what retailers should do nowâ
Most retailers are still experimenting with how to use AI to drive internal efficiency rather than consumer-facing discovery. The next phase of AI adoption will demand the opposite, advises Dunnhumbyâs Sandra Stanley